If you think that your business doesn’t depend on the holiday season but some other, then you can do it in accordance with the season that your industry has the potential to drive up sales, for example, when the telecom sector launches a new model in the first quarter of a year, and then another in the final. Horses for Courses – Adjusting Campaigns In Sync With Business Practices Email marketing software, GetResponse suggests that companies lose 42% of their audiences if the email isn’t responsive. This ensures online success and higher revenues.Īnother recent study by global data solutions provider, Return Path, has hinted that the frequency which stimulates the most responses without much complaint is unique among brands and account categories.Īnother great way you can increase the efficiency of your email programs is by creating responsive emails that certainly helps to improve your ROI. Email Campaigns for the Holiday SeasonĪnyone involved in the email marketing industry will know that the holiday season is a time that almost guarantees enormous revenue payoffs for most e-Commerce traders.Īnd instead of going about sending mailers like every other digital marketer, even the slightest added features or improvement will translate into a drastic improvement in the overall effect of your email marketing program.
The study also suggests that almost 35% of email users are actively checking their mail. The survey also reveals that over 71% of email users don’t have any junk account that is dedicated for filtering out marketing emails, and nearly 40% of users routinely check an email account that receive moderate to high marketing email traffic, ideally 5 a day.
A recent Consumer Views of Email Marketing study by Bluehornet from Digital River, has released the 2015 edition of its survey, which includes almost 2000 consumer insights into how they perceive and engage or ignore marketing emails. As email continues to be one of the leading methods of reaching out to a wide majority of consumers, most consumers have even adapted themselves to look out for offers and promotions while checking their email.
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